ThinData Wins Prestigious International Award

Aeroplan email campaign wins IAC Best of Show – Email Message Campaign


Toronto, Ontario – Month xx, 2006 – ThinData, one of North America’s top email marketing companies, announced today that its Aeroplan Activation Sequence email campaign has won Best of Show Internet Advertising Competition award from the Web Marketing Association. Other winners of the tenth annual awards include Disney and Kellogg’s.

“It feels great to be recognized for this outstanding email program. The best of ThinData’s strategic, creative and technical services came together on this project,” says Ian Giles, Director Client Strategy for ThinData. “The Aeroplan Activation Sequence showcases the holistic approach we’re able to offer to our clients. We are honoured to have Aeroplan as a client and look forward to bringing their e-communication programs to even greater heights in 2006.”

The Aeroplan Activation Sequence email campaign that ThinData devised for Aeroplan is a suite of “induction” emails for new Aeroplan members, geared to educate new Aeroplan members, cultivate activity and program loyalty. After implementing ThinData campaign, Aeroplan realized the following improvements: unique click-through rates increased by 57%, to 5.9%, up from 3.7% previously and unique open rates increased by 31.5%, to 35.9%, up from 27.3% previously.

The IAC awards are held annually to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

Competing with top advertising agencies worldwide against 6 core judging criteria including Creative and Copywriting, this win confirms ThinData as a growing force in full-service online marketing.

Rene Godbout, Director of Marketing for Aeroplan commented, “The redesign of Aeroplan’s Activation Sequence emails permits us to better engage new members at the early stage of their relationship with the Aeroplan program. We are thrilled that our program has received this award.”

[ThinData]